the Company
Thematic is more than just a music licensing platform—it’s a space where creators and musicians connect. They make it easier for content creators to find the right music, build their brand, and streamline their workflow. But with the creator economy always shifting, Thematic is constantly looking for ways to grow and stay ahead. That’s where I came in.
the What
My project had two key aspects: understanding content creation trends—especially in video and podcasting—and identifying untapped opportunities for Thematic. This meant researching how creators find and use music, optimizing outreach strategies, and looking at ways Thematic could expand its influence. One area of focus was engaging expat creators in Korea, a growing niche with a unique need for cross-cultural music.
the How
I broke the project into four phases: finding content creators, crafting personalized outreach messages, analyzing competitive features, and building creator profiles.
I focused on mid-sized video creators (100k-500k followers) and YouTube podcasters, tailoring outreach to maximize engagement.
For the expat creator market, I explored ways Thematic could offer a culturally diverse music library and build a stronger creator community through collaborations with Korean and Korean-American artists.
the Impact
My research provided Thematic with actionable insights to refine its outreach, improve its music offerings, and strengthen its position in the creator economy.
By identifying trends, optimizing messaging, and proposing new feature ideas, I helped Thematic bridge cultural gaps, engage new creator communities, and expand its reach—making it an even more valuable resource for content creators worldwide