Expedia Group Media Solutions is all about connecting businesses with travelers—kind of like a digital matchmaker for the travel industry.

My role here was to dig into how digital advertising works, how competitors are innovating, and what trends are shaping the future of travel marketing.

I dove into Retail Media Networks, those digital billboards inside online stores, to see how they compare to Expedia’s own ad solutions. It’s all about spotting opportunities—figuring out where Expedia should invest, what strategies competitors are using, and what’s next in the digital ad space.

At the end, I put together a insightful presentation with my findings and recommendations for a new feature.